Holland America Line launches ‘Selling and Sailing in the Mediterranean’ HAL Academy Specialist training course

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In the most recent installment of Holland America Line’s Specialist Training Courses, travel professionals can learn the ins and outs of “Selling and Sailing in the Mediterranean.” The award-winning Holland America Line Academy designed the online courses to help travel professionals increase their cruise sales by giving insider tips, tricks and tools centered around a specific destination. Travel professionals can access “Selling and Sailing in the Mediterranean” through HALacademy.com.

“The Mediterranean is one of the most diverse and intricate regions we offer, so it’s important to provide our travel partners with the training they need to successfully sell our cruises,” said Denella Ri’chard, Holland America Line’s senior director of trade communications and engagement. “Our Mediterranean cruises range in length and region and can easily be combined to increase commission. By offering the ‘Selling and Sailing in the Mediterranean’ course, we’re giving agents the insider information they need to book cruises with confidence.”

“Selling and Sailing in the Mediterranean” takes 15 to 20 minutes to complete and includes information about features and benefits of a Holland America Line Mediterranean cruise. The course also provides information to help travel partners become more familiar with the major Mediterranean ports, identify which clients are likely to book a Med cruise and close Mediterranean sales.

The new HAL Academy Specialist Training Courses series launched in July 2016 with “Alaska and the Yukon: The Great Land = Great Sales for You” and continued with “The Panama Canal and More.” The courses were developed in collaboration with industry training expert Dr. Marc Mancini. They are designed to offer learning through a combination of video instruction, reading and interaction. Travel partners taking the course have access to helpful insights as well as downloadable marketing e-tools.

By completing these new courses, travel partners earn training credits with Cruise Lines International Association as well as The Travel Institute for U.S. travel professionals or the Association of Canadian Travel Agencies. Partners also receive a “Mediterranean” logo and an online personalized certificate.

Upcoming HAL Academy Specialist Training Courses include Grand Voyages, which is set to debut in December 2016, and more are planned for 2017, with launch dates to be announced. In total, more than 19,000 travel professionals have completed various specialist courses over the past 15 years.


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